You know how they all say that China is the next colonial power and that it is colonising Africa economically, well while China opted to have an economical hold on the world, South Korea indeed looked more into soft power mechanisms of power. So they developed their cultural sector and created this whole new cultural context in the modern world. It is fascinating for me and it makes me wonder if the cultural capital is almost shifting from the West to the East? Read, read also there are so many interesting docs on this especially on Netflix.